Understanding Web Usage Patterns Through Path Analysis
نویسندگان
چکیده
Our paper investigates the potential uses of path analysis in web site traffic analysis, navigation, and design. We define a new algorithm for determining the similarity between two paths in a graph and apply it to parsed access logs for websites. We implement our algorithm and use it to generate graphical representations of website usage patterns. Next, we discuss methods for improving the representation of our extracted information, and we speculate on possible uses of this information for both predictive navigation schemes and site reorganization. We conclude that information of this sort could be extremely useful and is relatively simple to gather from existing data.
منابع مشابه
Analysis of Usage Patterns in Large Multimedia Websites
User behavior in a website is a critical indicator of the web site’s usability and success. Therefore an understanding of usage patterns is essential to website design optimization. In this context, large multimedia websites pose a significant challenge for comprehension of the complex and diverse user behaviors they sustain. This is due to the complexity of analyzing and understanding user-dat...
متن کاملReview on Path Traversal for Web Navigation Mining
Web Navigation Pattern is point comes under Web Usage Mining which shows how one can visited from one page to another i.e. it shows navigational behaviour. Mostly this pattern mining is success part of ecommerce and mobile commerce. Analysing this data will help the organizations to realize the lifetime value of their clients, and provide them with a more sophisticated structure of the web site...
متن کاملVisualizing Web Navigation Patterns with Factor Analysis
The process of collecting useful research and marketing information from the immense volume of log-data available through the web has been an interesting challenge during the past decade. This paper proposes the use of the Factor Analysis method as a tool for the understanding and interpretation of general web document access patterns (or click-streams). On the basis of the proposed approach, W...
متن کاملA Survey on Preprocessing Methods for Web Usage Data
World Wide Web is a huge repository of web pages and links. It provides abundance of information for the Internet users. The growth of web is tremendous as approximately one million pages are added daily. Users’ accesses are recorded in web logs. Because of the tremendous usage of web, the web log files are growing at a faster rate and the size is becoming huge. Web data mining is the applicati...
متن کاملImproving Web Usability Through Visualization
Predictive Web usage visualizations can help analysts uncover traffic patterns and usability problems. D espite major efforts in Web design research, many sites remain difficult to use. In a recent study of e-commerce sites, for example, users successfully performed only 56 percent of their intended tasks. 1 Forrester Research has reported that 65 percent of all online shopping trips end in fai...
متن کامل